Joy Toose is the Social Media Community Manager at World Vision Australia where she works to connect Australians to issues of poverty and injustice, and to World Vision’s work.
With a background in marketing, Joy joined World Vision in 2009 to work in communications. When World Vision began to expand in social media Joy was delighted to be part of the journey. In her time as Community Manager Joy has seen World Vision’s social media communities grow from 23,000 to 160,000 with continued engagement and participation.
Joy is also responsible for creating World Vision’s social media ‘personality’, and has trained communicators across Asia on creating effective content for social media platforms.
Speaking On:
Responding positively to negative situation online
Developing content aligned with your brand to successfully engage your audience
Rod McGuinness is Social Media Producer at ABC Radio. His role oversees strategy and engagement of social media tools for ABC Radio and the ABC OPEN project as well as training and evaluation of social media platforms. Previously he worked as Managing Editor of newmatilda.com for six years. His other roles have included working with NGOs such as Oxfam and the Arts Law Centre of Australia.
Speaking On:
Adapting to changing audience behaviours & managing discussion of sensitive & complex issues
Opening remarks from the Chair
Opening remarks from the Chair
Melina has 16 years experience in the regulation of the telecommunications industry and in privacy legislation.
Melina is specifically preoccupied with those areas of legislation that are relevant to the direct marketing industry including the Privacy Act, the Spam Act, the Do Not Call Register Act, the Competition and Consumer Act and fair trading legislation.
Recent and current issues include the development of the Australian Group Buying Code of Conduct, the Australian Best Practice Guidelines for Online Behavioural Advertising, the proposed extension of the Do Not Call Register Act, the review of Australian Privacy Legislation, APEC Cross Border Data Rules and the review of the Trade Practices Act including the harmonisation of the current State and Territory fair trading legislation.
Melina is also on the board of the International Association of Privacy Professionals, Australia / New Zealand Chapter
Speaking On:
Managing social media policy & converting influence into action
National Australia Bank
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Emma Merrigan is a Digital Communications Manager with National Australia Bank.
A marketing communications expert with a speciality in sponsorship, Emma also has significant experience as a senior arts administrator gained at major festivals in Australia and overseas. Emma is committed to embedding customer experience principles into her work. When she is not being an arts luvvie, you can find Emma at Kardinia Park or the MGC watching her beloved Cats in action.
Speaking On:
Developing social systems for customer experience & advocacy
What are your next steps in social?
Australians spend more hours connected to social media channels than any other nation.
Yet Australian brands are still struggling to make the most of the opportunity this presents. A number of recent social media disasters have shown how vital it is to not only be involved in conversations about your brand, but also have appropriate procedures in place for dealing with high pressure situations.
So how do you sustain your communities online and sustainably increase brand engagement? Do you have the appropriate procedures in place to turn a crisis into a positive story?
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How to embed an organisation wide social media strategy
Post-Conference Workshop
Thursday 19th April, 2012
9.00am – 4.00pm
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